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photo @ Thorben Heks Photography

HI, I’M SARAH.
UI AND UX DESIGNER AND MARKETING MANAGER

photo @ Fotounendlich

about me

This is me!

I’m basically just the friendly, vegan, queer girl next door, who dreams about a healthy planet. I mean, why don’t we just stop being cruel to other people, animals and our environment. It could be so easy. - Well, maybe not easy, but it’s worth it. I promise.

I have a background as visual media designer and software developer. I combine the knowledge from these two finished apprenticeships with my additional experience in digital marketing, specifically inbound marketing related topics. I’ve specialized in having an all around approach on bringing everything together, from strategy to final UI design - always focusing on the users needs.

My love for people and art perfectly align in design.

portfolio

Wanna see what I do?

oddatary.  app and brand

Sarah – The Origin. There once was a girl who started dreaming – about a career as a media designer. And this was her very first app design. But not only did she design the UI and UX, but also the logo and the fictional brand strategy.

AKAFÖ – design finalization and website restructuring

The AKAFÖ (Akademisches Förderungswerk, Bochum), an organization helping students with housing, costs, tutoring and daily struggles, needed additional expertise in finalizing their website’s UI and UX for the students to have a seamless journey in finding exactly the information they need.

By introducing a new, more intuitive UX  the user is now able to navigate seemlessly through the main pages and also within the specificly themed areas of the website. This is how we managed to make complex topics such as student loans, housing and food more accessible.

Yet to be published are features that help students even further by helping them with a step by step system for public student loan, finding their assigned contact within the AKAFÖ via ID Number, and makinng sure to find a mennsa that fits their nneeds in terms of diet and accessability.

During this ongoing project I provide the concepts for new features as well as the design changes.

personal website

A full stack software engineer needed an updated version of their homepage / portfolio, that fitted the person they have become over the years. Framing someone’s personality by designing their website is a very special challenge I was more than happy to take.

This project is still in the state of concept art and design development.

VEDA HR Software – brand redesign and marketing strategy

As a modern HR software company, VEDA needed a new and fresh overall look, to keep their communications up with their company’s development.

The approach was to keep the essentials, so that year-long, engaged users would still feel connected and can be retained. At the same time, a younger audience should also be attracted with a new, sleek look and intuitive navigation.

On the other hand VEDA struggled with reaching new leads due to complicated user journeys and complex funnels with little to no conversions. Emphasizing on the user’s pain points, multiple new funnels have been build – starting with SEO and leading to software demonstrations with easy steps of free expert information given to the user in between.

During this whole process, I was able to coordinate the various steps, facilitate the necessary workshops and put my experience in these fields to use.

Gallery

Stay tuned for more …